AZ Communications Group created a cost effective cooperative media relations campaign which cross promotes four Northern Arizona communities. The Arizona Rocks program has generated over $3 million in advertising equivalent dollars.
The overriding challenge was to create awareness of the hotel and the opportunities to experience Hopi culture in the market globally without the benefit of a hotel franchise. AZ Communications Group performed a comprehensive market analysis, established rates for the hotel, negotiated contracts with the leading domestic and international tour companies for Group and FIT commitments and generated employment, as well as new tourism revenues throughout Hopi for artists, vendors, stores and Certified Guides.
Moenkopi Legacy Inn Case Study
AZ Communications Group executed unique branding for Cottonwood, Arizona with the creation of the Verde Valley Wine Trail. The purpose was to build an identity for the Verde Valley region that would attract destination travelers and entice existing travelers to lengthen their stay.
Verde Valley Wine Trail Case Study
By performing a comprehensive market analysis, establishing rates for the hotel, and negotiating contracts with the leading domestic and international tour companies, The VIEW Hotel opened its doors with international tour contracts and achieved stability in its first year of operation. AZ Communications Group created all sales contracts and procedures for the property, selected the Property Management System for the hotel, and installed a Booking Engine on the website.
The Navajo Office of Tourism needed print quality images for promotional use, but needed a very cost effective solution because of budget constraints. AZ Communications Group developed the concept of an online photo contest that served the purpose of gathering images and increasing traffic to DiscoverNavajo.com.
Navajo Office of Tourism Case Study
AZ Communications Group used the Salsa Trail branding to implement a marketing and media relations campaign that generated over a million dollars in media and directed visitors to Graham County in southeastern Arizona.
Mike Finney was a principal of a venture that owned and built the Grand Hotel & Canyon Star Restaurant at the Grand Canyon South Rim community of Tusayan. He guided the project through all phases of zoning approval, design and construction, branding, marketing, and operation.
