AZ Communications Group

Today, having a strong online presence is just about mandatory for every business, big or small, and blogging is one of the best ways to increase search engine ranking and bring more traffic to your website. Continue Reading

As you very well may be familiar, social media is an extremely important part of promoting and growing your business.  However, there is a significant division between simply promoting and actually interacting. Continue Reading

Many of us log onto sites like Yelp or TripAdvisor upon hearing about a new restaurant, or when planning a stay at a hotel to read reviews from “real people.” TripAdvisor alone gets over 41.6 million users a month! Continue Reading

Google+ has arrived and if you own a company, it will soon be time to make a Google+ business account. Google+ was released a little over a month ago and according to PCMag.com, “50% of readers will dump Facebook for Google+.” Here are some interesting features that will be useful for your business. Continue Reading

Recent reports indicate that there has been a 4.5% growth in Arizona’s tourism industry. Top visitors came from all over the country including California, Washington, Illinois and New York. Also, there were 37 million international as well as overnight domestic visitors. For example, according to the Arizona Office of Tourism, “more than 650,000 Canadian visitors stopped in Arizona, which is a 16% increase.” Continue Reading

Public Relations is all about communication, and most communication is done in written form. Writing in PR entails attracting an audience, selling an idea, and giving your client’s stories an interesting news hook. What does it take to be a good public relations writer? For one thing, it takes knowledge of the basics. Continue Reading

Twitter is a great social media platform for professionals to reach voters, customers and colleagues alike. When one establishes a personal account for the public to follow, it is important to remember that all posts are able to reflect their place of employment. In recent news, Rep. Anthony Weiner released a racy photo onto his twitter news feed. Continue Reading

As Public Relations Professionals, journalists are our bread and butter! We vie for the big magazines and newspapers to place our client’s stories!   In tourism PR one of the ways we reach out to media is through hosting Media Trips.  Each year AZ Communications Group puts together two media tours, cleverly named – Arizona ROCKS! Continue Reading

Publicity generated by press releases is a great benefit because it is free, often the coverage is far more extensive than messaging you could place in an ad, and your message carries more impact than an ad because it is a third party voice. Continue Reading