Jennifer

Posted on May 14, 2012

How to Land Yourself a PR Job

The majority of college graduates are all facing the same problem right now. How do you get a job without experience? How do you get experience without a job? With the economy in somewhat of a hiring freeze, here are some tips on how to break into the job you want.

Network. Think of all the people you have engaged with and kept contact. If they have a connection to the field you desire, ask them if they can introduce you or get a contact name.  Persistence can be key. Keeping in contact will help you to stay on that person’s radar for future openings.

Social Media. If you haven’t already, follow your prospected companies or industries on Twitter or begin engaging with them on Facebook. LinkedIn is another good way. This will allow you to stay on top of what’s going on with specific companies/industries and give you a one-up when you land a meeting.

Sell yourself. Create a list of your strengths and turn it into a story. Almost every employer will ask you ‘Tell me about yourself’ in an initial interview, so prepare what you’re going to say in advance. Most of all do not create a chronological story of everything that’s happened to you in the past 5 years. Pick the highlights to help you stand out.

Don’t ask for a job. When initially contacting a company, its best to ask for advice or a meeting to discuss what they do. People love to talk about their businesses and could give you some insight on what’s going on. If you are prepared by asking the right questions, you may find out what direction the company is taking and if they are looking to hire.

Share your opinions. This can sway an employer by showing how much or how little you know. Look over the company’s website to understand what they do or who they work with. If the interviewer doesn’t ask you something direct about the company, it could be a good chance for you to mention something you saw and allow you to tell them what you think about it.

Spamming is a no-no. Never send out mass e-mails to companies. When creating e-mails to send out, do some digging and find out who the contact person is. Generate each email to be specific to each company. You would hate to send an email with the wrong contact or company name; that calls for an immediate ‘delete’ which will never set you up for an interview.

Curiosity didn’t kill the cat. Asking questions show that you’re interested and want to know more. Whether you know the answer to your question or not, it shows that you have done some research and that you are engaged in what’s going on with the company/industry.



Cathy

Posted on Oct 13, 2011

5 Reasons Your Company Should Start Blogging

Today, having a strong online presence is just about mandatory for every business, big or small, and blogging is one of the best ways to increase search engine ranking and bring more traffic to your website. Continue Reading



Lisi

Posted on Aug 24, 2011

Hello? Is anyone there? The Importance of Human Interaction On Social Media Sites

As you very well may be familiar, social media is an extremely important part of promoting and growing your business.  However, there is a significant division between simply promoting and actually interacting. Continue Reading



Kendall

Posted on Aug 23, 2011

Online Review Sites, Your Opinion?

Many of us log onto sites like Yelp or TripAdvisor upon hearing about a new restaurant, or when planning a stay at a hotel to read reviews from “real people.” TripAdvisor alone gets over 41.6 million users a month! Continue Reading



Cathy

Posted on Aug 1, 2011

Google+ for your Business

Google+ has arrived and if you own a company, it will soon be time to make a Google+ business account. Google+ was released a little over a month ago and according to PCMag.com, “50% of readers will dump Facebook for Google+.” Here are some interesting features that will be useful for your business. Continue Reading



Jeanette

Posted on Jul 25, 2011

Go-to Destinations

Recent reports indicate that there has been a 4.5% growth in Arizona’s tourism industry. Top visitors came from all over the country including California, Washington, Illinois and New York. Also, there were 37 million international as well as overnight domestic visitors. For example, according to the Arizona Office of Tourism, “more than 650,000 Canadian visitors stopped in Arizona, which is a 16% increase.” Continue Reading



Cathy

Posted on Jul 6, 2011

The Fundamentals of Writing in Public Relations

Public Relations is all about communication, and most communication is done in written form. Writing in PR entails attracting an audience, selling an idea, and giving your client’s stories an interesting news hook. What does it take to be a good public relations writer? For one thing, it takes knowledge of the basics. Continue Reading



Jeanette

Posted on Jun 7, 2011

Marketing Strategies for your Twitter Account

Twitter is a great social media platform for professionals to reach voters, customers and colleagues alike. When one establishes a personal account for the public to follow, it is important to remember that all posts are able to reflect their place of employment. In recent news, Rep. Anthony Weiner released a racy photo onto his twitter news feed. Continue Reading



Cathy

Posted on Jun 3, 2011

Getting the Most Productivity Out of a Media Tour

As Public Relations Professionals, journalists are our bread and butter! We vie for the big magazines and newspapers to place our client’s stories!   In tourism PR one of the ways we reach out to media is through hosting Media Trips.  Each year AZ Communications Group puts together two media tours, cleverly named – Arizona ROCKS! Continue Reading



Cathy

Posted on May 11, 2011

Building an Effective Press Release

Publicity generated by press releases is a great benefit because it is free, often the coverage is far more extensive than messaging you could place in an ad, and your message carries more impact than an ad because it is a third party voice. Continue Reading

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